- His team is bad
- His team is the Spurs… without Pop right now (not a market that casuals like)
- A lot of threes versus highlight plays (dunks, blocks)
- In terms of marketing - he seems really French from a personality perspective. Not sure the league or marketing people really know to market that to Americans
When he is dominant player on a dominant team, he will attract more broad attention. But overall the NBA needs to learn how to market Europeans (especially black Europeans, which there will be many more of) and quickly
