There are just four ways of getting noticed by CAA.
The most common is getting poached from a smaller agency who has made the investment in building up your career to the point where CAA is confident they can seduce you through their vast influence and reputation. Most moviestars of today have gone through this scenario by diligently working on their craft and expanding their resume of credits on film and TV. This is unfortunate for smaller agents, but it's just an inevitability that most of these agents have come to accept.
The next most common is getting referred to CAA for representation through a friend and/or trusted acquaintance who is already repped by CAA or has a good relationship with an agent at CAA such as a manager or lawyer. This is how I got representation at CAA as my good friend Scott Mebus had just become a client at CAA as a writer/producer at the time.
The third way of getting noticed by CAA is by winning a major film festival such as Toronto or Sundance or major competition such as the
Academy Nicholl Fellowships or
KCACTF. Any Nichols Fellowship winner is offered blind representation by any of the major agencies (CAA, WME, UTA, ICM).
The fourth way of getting noticed is by capturing the cultural zeitgeist through producing viral videos (millions of views) on YouTube - one big one most often isn't enough. Jenna Marbles, Kian Lawley, and Timothy DeLaGhetto are beneficiaries of that endeavor.
Another way of getting noticed by CAA is by calling them and being persistent - but you will be added into their database of people who are regarded as annoying neophytes to the industry who wouldn't know how to make a peanut butter sandwich with a jar of Jif and a bag of bread. You wouldn't want to know what are said about these people behind closed doors by agents and assistants alike. DON'T call them - they'll call you.
CAA is and has been the most elite agency in Hollywood for years and are simply unapproachable unless you are referred to them or recognized. But don't worry - with over 1500 employees working offices in 9 major cities all over the world they have their eyes and ears peeled for people who manage to illustrate that they are a polished talent ready to establish a career in the arts.