I fukked with Barbieheimer, but it almost seems like you need some sort of marketing gimmick like that to have a successful blockbuster box office.
I don't have the stats, but anecdotal evidence tells me people aren't going to the movies like that anymore in general. These budgets are not sustainable, and I don't think sending these films straight to streaming fixes the problem...
Streaming is part of the problem. they created their own monster.
doesn't help that movie tix are out of control.
Good ole fashioned greed.
Need to adjust expectations, prices, salaries (esp execs), etc.
The jig is up.