Changed my mind every day this week. Looks like today is the Samsung neo qled or lg c1
Start with the basics to narrow it down. Three questions that should help:
What room are you using it in? That'll help you figure out if you really want OLED or not, based on how bright the room is.
What are you hooking up to it? That'll help you figure out how important HDMI 2.1 support is, and what your acceptable minimum number of 2.1 ports is.
What's the usage looking like? Gaming, movies, etc?
Because realistically speaking, most reviews and advice are probably going to make most TVs seem like strong buys, and have you changing your mind constantly. But little shyt like those questions helps you eliminate options that might be good, but aren't giving you enough of what you're looking for.
For example, I ended up going with the C1 not just because of picture quality, but I needed four HDMI 2.1 ports to connect all my shyt. The next TV I get isn't going to need all that, so that opens up a few more options for me.