As I said above, Bob Iger's mission was to keep all things Disney family friendly. So while some of these complaints can be a bit abstract, when it comes to writing and tone, it's easy to see a distinction between a show like Daredevil and Hawkeye.
And being that the MCU is the standard, anything that deviates from the 'family friendly' tone gets instant praise as the antithesis of Marvel movies (like The Batman, which I thought was wack overall).
Oh and the new Thor movie (haven't seen it yet), one of the biggest complaints I've seen thus far is the lack of god-butchering by Gorr which seemingly got cut to better stay on brand.
Oh they have been, especially lately which is why I said it CAN work. But the concerns/criticisms about the limitations up until now are very valid as they start rolling out stuff like Moon Knight, integrating The Defenders saga. Deadpool, attempting to give directors more leeway ect.