[IGN] EA Sports and EA Games Splitting Apart in Internal Shakeup

[Gizmo_Duck]

yeah, this is fukking wild lol

EA Sports and EA Games Splitting Apart in Internal Shakeup - IGN

EA announced that EA Games will be renamed EA Entertainment in a move that splits it and EA Sports into two separate organizations encompassing many of EA's major studios.

www.ign.com

Electronic Arts is undergoing a major internal shakeup, announcing today in a message from CEO Andrew Wilson that it is realigning its major studios and its leadership structure in an effort to "empower our creative teams."

The reorganization includes splitting EA Games and EA Sports, with the former being renamed "EA Entertainment" in a signal that EA intends to expand beyond games where possible.

"We're building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which represents massive opportunities for growth," Wilson wrote in a message announcing the news.

Laura Miele, previously EA's Chief Operating Officer, will take over as EA President of Entertainment, Technology, and Central Development at EA Entertainment, where she will work closely with Vince Zampella and other well-known executives. Cam Weber, who rose out of EA's football games, will continue to lead EA Sports. Both will enjoy expanded control over their respective labels intended to give them more oversight over budgets and decision-making flexibility.

Wilson will continue to preside over both organizations as EA's CEO. The moves coincide with news that Chief Experiences Officer David Bruzzo is retiring, with EA Chief Financial Officer Chris Suh also departing the company. David Tinson and Stuart Canfield respectively will take over their responsibilities.

As before, EA Sports will continue to look after the F1 series, which just releases, as well as PGA Tour and the newly-acquired Super Mega Baseball. This is on top of traditional blockbusters including Madden, the newly-renamed EA Sports FC, NHL, and the upcoming College Football reboot.

EA Entertainment, meanwhile, will encompass Respawn, DICE, Ripple Effect, Ridgeline Games (Battlefield), Full Circle (Skate), Motive Studio (Iron Man), EA's Seattle studio, BioWare, and the EA Originals label. EA also includes numerous mobile games, including Star Wars: Galaxy of Heroes and the recently-released Lord of the Rings: Heroes of Middle-earth.

 

[ORDER_66]

 

[CarltonJunior]

Interesting

 

[Easy-E]

Live bike?

 

[The Intergalactic Koala]

EA fukkery

I'm IN this thread

 

[Neuromancer]

so what does this mean for non sports EA games?

 

[Gizmo_Duck]

so what does this mean for non sports EA games?

Seems like they want to make their original IP under EA Entertainment into a bunch of different things, like tv, movies, etc. and don’t really want the association of the sports games to muddy the waters

 

[rabbid]

people saying this is big etc but why exactly? its not like Marvel Ent vs Marvel Studios where you could tell its being poorly ran. EA Sports probably asked to see them budget numbers or maybe EA Games got tired of managing yearly bullshyt

 

[Pull Up the Roots]

Spinning off the license focused sports divisions to leave the entertainment division a simple target for acquisition.

 

[ORDER_66]

Ea sports ruined everything as usual

 

[ball15life]

When EA sports finally sinks...

EA Entertainment:

 

[Legal]

Spinning off the license focused sports divisions to leave the entertainment division a simple target for acquisition.

I mean, maybe?

If you were buying EA, it'd probably be harder to stomach the asking price knowing that it would have to include buying studios that literally only make one thing, even if in most cases, that one thing is crazy profitable.

 

[Gizmo_Duck]

there’s definitely some fukkery going on behind the scenes, but what kind?

the licensed annual sports titles could be inflating their evaluation

 

[ALonelyDad]

EA sports, it’s in the entertainment

 

[Scottie Drippin]

What this means is, after the success of Sony using their in-house video game IP as ground floor for their Hollywood production vertical development, EA is doing the same.

Sports gets bogged down in this environment and is big enough to require it's own directive and leadership.

OR

Splitting off the less profitable side of the business and selling it off to Sony or Microsoft since they're clearly willing buyers. Sports not being attached is enough to get around monopoly calls.