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Democrats Develop Bold Plan to Not Take Their Base for Granted


DEMOCRATS DEVELOP BOLD PLAN TO NOT TAKE THEIR BASE FOR GRANTED
The Democratic Congressional Campaign Committee is investing $30 million in an effort to connect with nonwhite voters and to combat disinformation campaigns.
BY ERIC LUTZ

NOVEMBER 17, 2021
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Representative Sean Patrick Maloney descends the steps of the Capitol in May after a vote. BILL CLARK/CQ-ROLL CALL, INC VIA GETTY IMAGES




After stinging setbacks in this month’s elections, and as they seek to ward off further gains by the extremist GOP in next year’s midterms, Democrats are putting forth a new strategy: Actually taking their message to their base. According to NPR, which first reported on the plan Wednesday, the Democratic Congressional Campaign Committee is boosting its outreach to communities of color, investing $30 million in an effort to connect with nonwhite voters and to combat disinformation campaigns, among other measures to buttress the diverse coalition that helped elect Joe Biden to the White House last November.

“What we have learned from studying the 2020 election is, when we invest in communities of color, it pays real dividends,” Representative Sean Patrick Maloney, chair of the DCCC, told NPR.

Democrats in 2020 gained the White House and Senate, and held the House, thanks in large part to the voters of color, particularly Black voters, who make up the backbone of their base. But the party also lost some ground last year, with Donald Trump making small gains among Hispanic voters, and has struggled to inspire the kind of enthusiasm in the base they may need in the midterms to overcome a fired-up GOP and the disenfranchisement laws they’ve ushered in since Trump’s loss. Seeking to turn things around, the party is attempting to absorb the lessons from Georgia, one of their biggest 2020 success stories.


“We can’t just show up in a community and expect people to listen to us and turn out overnight,” Representative Nikema Williams, head of the Georgia Democratic Party and leader of the DCCC’s voting rights and voter education efforts, told NPR. “I had a novel idea: What if we did year-round organizing and continued to bring information to the voters and continued to let voters know how Democrats were delivering for them? That’s what we did in Georgia, that’s how we won in Georgia, and that’s what we’re doing with the DCCC.”


The efforts, which include investments in community organizing, targeted advertising, and voter education campaigns, are in line with the conclusions of a sobering report this summer analyzing Democrats’ performance in the 2020 election. Compiled by the Third Way think tank, the examination found that Democrats’ outreach to Black, Hispanic, and Asian American voters tended to come closer to Election Day—in some cases, after early voting had already begun—and often treated nonwhite voters as a “monolith,” failing to account for differing opinions within demographic groups. “We have to be very fine-tuned in the way that we talk to our electorates,” Nathalie Rayes, president and CEO of the Latino Victory Fund, one of the groups behind the report, told USA Today in July. “We keep pulling down the fact that we’re not a monolith—not only Latinos, not only Asians, not only Blacks. We have a different spectrum of things that will drive us to the voting booth.”

It’s unclear why the Democrats are only now recognizing they can’t take their voters for granted, but they’ll need to act with urgency. Other warning lights are blinking for the party, including in New Jersey, where governor Phil Murphy’s near loss to a Republican challenger has made the road for Democrats in the swing state a lot rockier than it might have been. There, as elsewhere, proof of concept is crucial. “I will confess to being incredibly frustrated over the past couple of months,” Democratic Congresswoman Mikie Sherrill told my colleague Chris Smith, referring to negotiations over Joe Biden’s infrastructure and Build Back Better plans.

Elsewhere in the country, studies suggest Democrats are shedding support of every demographic. The country can ill-afford a return to power for the Trumpian Republican party, which has gotten perhaps even more radical since the 2020 election, but omen after omen has elicited concern that we could be headed for just such a GOP rise next cycle. That doesn’t mean Democrats should start building their own coffins, of course. But it does mean they should prioritize not only maintaining the diverse coalition that lifted them to success in 2020, but expanding it.
 
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