Another misconception of the car industry...
Car manufactures have cars coming out during random times during the year, if anything November is the most irrelevant month of the year. Most of the "2014" models have came out by September (if we are using 2013 as the example) and in December some dealerships are willing to let cars go cheaper not because of next year models but because they have to hit a certain yearly quota (lets say Honda set a goal of 1000 new/certified used cars sold for the year, if the dealership is at 980 best believe the last 20 cars they are willing to go down further than anything). Hitting the yearly quota for a dealership is EVERYTHING , which is the whole point of the internet department/below invoice priced sales. For Honda if you hit your yearly quota, Honda will reimburse 2% of every new/certified used car sold.
example:
1000 new/certified cars is the goal
dealership hits goal
they get 2% back off EVERY new/certified car sold
lets say average price is $20,000 (really the average price is actually higher...but just for this post)
they'll get $400 back per car
which is $400,000 back
that also doesnt include other dealership incentives like financing (you really think you winnin getting 2.9% interest rate huh
Dealership made $4,000 off you from that alone and UEONO ) and what Honda/Mercedez/Toyota give for the month to the dealerships.
Incase you havnt picked up on it yet, EVERY single dealership is owned by different companies. So while you might have "Oakland Honda" and "San Francisco Honda" they are actually owned by 2 different companies, and more than likely hate each other.
For instance Honda of El Cerrito (Richmond) will not trade cars with Oakland Honda. They both might have Honda over the doors, but the managers hate each other and wont trade cars between each other. So if Honda of El Cerrito is giving you the deal you want, but Oakland Honda has the color you want, basically you are fukked...
#freegas
#freegame