French's album barely went double plywood and he's still on every other hit single.
Rae don't sell cause Rae ain't promoted.
Plus the labels ain't tryna push genuine artists as much anymore. The album has been replaced by the playlist and playlists are compromised of singles. That's where we are right now, an era of singles.
Hip-hop (and really the music biz in general) has a heavy, HEAVY corporate influence right now. Stronger than it has ever been.
We didn't do that, they did.
Word. You're right breh, you're right. It's all about singles at this point. Rae doesn't have the backing of a major and most dope dudes minus Kendrick have that major label backing...it's too much money involved in hip hop now although the industry is making little to 0 money