Most of the publications in this thread don't relate to the target demo of Hip Hop because the target demo of Hip Hop isn't their audience. Spin, Rollingstone, Pitchfork, Complex, nor Noisey are Hip Hop publications. They aren't writing from the perspective of a Hip Hop listener or even a casual fan of Hip Hop. They cover many different genres of music and some of them cover entertainment in general.
How many black people work for Vice/Noisey/Complex/SPIN/Rolling Stone? (UPDATE :BUZZFEED included)
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Most of the publications in this thread don't relate to the target demo of Hip Hop because the target demo of Hip Hop isn't their audience. Spin, Rollingstone, Pitchfork, Complex, nor Noisey are Hip Hop publications. They aren't writing from the perspective of a Hip Hop listener or even a casual fan of Hip Hop. They cover many different genres of music and some of them cover entertainment in general.
JerseyBoy23
Veteran
Someone actually brought this thread up to Complex's music editor. Coli made some internet news off of this.
The Amerikkkan Idol
The Amerikkkan Nightmare
Can you imagine if only urban black culture wrote all articles about country music and independent movies.
"
Meh, I'm not really feelin' Garth Brooks new album. Too much about horses and tractors for me. Why can't dude talk about more real shyt like Kendrick Lamar"Complex was supposed to be a Hip-Hop magazine, or at least that's how it started.
Also, the rest of those magazines regularly traffic in Hip-Hop culture, therefore it makes sense that they'd have people from said culture to do said trafficking.
I guarantee you they're not asking dudes from the hood to rate U2 or Metallica's new albums.
"
Complex was supposed to be a Hip-Hop magazine, or at least that's how it started.
Also, the rest of those magazines regularly traffic in Hip-Hop culture, therefore it makes sense that they'd have people from said culture to do said trafficking.
I guarantee you they're not asking dudes from the hood to rate U2 or Metallica's new albums.
Clearly Complex isn't a Hip Hop magazine now especially with some of the people they've had on the covers.
They don't purport themselves to be Hip Hop outlets. I wouldn't expect them to have people from said culture to do said trafficking because it's still them trying to increase readership. They don't care about how credible the writing or reporting is. It's like expecting Fox News to accurately report stories concerning the Black community. Even if they have a Black reporter doing the reporting, you still know there's going to be an agenda or slant to the story for political purposes.
It's like when they release these Best of list (Greatest rappers, producers, songs, albums), you already know there's going to be choices on there that are polarizing. Yet, people will still argue about what's there and what isn't despite the fact that a publication that isn't exclusively Hip Hop created the list.
I guarantee you they're not asking anyone non- White under the age of 40 to rate a U2 album. Rollingstone, SPIN, and publications like them are giving near perfect ratings to everything they release and when you read the comments section, it's a bunch of readers that are calling them out on it.
John Hull
You can’t see me!
Even if they had more black journalists they would end up being marginalized and eventually have to c00n for clicks. The only real answer is to follow Tariq example and just pop off with more e-zines, social networks, etc that cater to US.
I.E. stop worrying about them, what they're doing, what they're writing and what they're propagating
in lamens: stop reading their mags, POSTING their articles & links
The Amerikkkan Idol
The Amerikkkan Nightmare
Complex did purport themselves to be a Hip-Hop site for years. If they have stopped, then it's a recent thing. Hip-Hop built that site.
Also, we shouldn't be accepting of Fox News' shytty journalism or shytty journalism at all. If you're trying to be taken seriously as a journalist then you should have standards that the public holds you to.
Exactly, which is why CAC hipsters shouldn't be judging Chief Keef records.
The electronic/EDM blogs are just as bad.
It's all one big good ole boys club.
This is why I went independent, trying to submit to these peeps back in the day and getting glossed over cause I don't look like Justin Bieber.
It's all one big good ole boys club.
This is why I went independent, trying to submit to these peeps back in the day and getting glossed over cause I don't look like Justin Bieber.
The posters on here will not though. They're programmed to accept their opinion as gospel. Don't save em.
Yep.
First started as a hip-hop magazine in the vein of scratch, XXL, Mass Appeal, Elemental, While You Were Sleeping etc.
Then became a lifestyle mag like Antenna and started cashing in on talking about streetwear and rare kicks/sneaker culture.
Then started to become a mens mag like FHM or Details.
Now hip-hop built the foundation, but you can barely recognize the house.
IT's not for black people. It's for millenial white hipsters. It has an "outside looking in" perspective built into it.
JerseyBoy23
Veteran
Upping this thread cause my job alerts just showed that Complex is hiring a new Managing Music Editor and Deputy Music Editor. If any Coli dudes have journalism or writing experience it's worth a shot.
Music Editor:
Managing Editor, Complex Music - Complex - Job Board
Deputy Music Editor:
Deputy Editor, Complex Music - Complex - Job Board
Music Editor:
Managing Editor, Complex Music - Complex - Job Board
Deputy Music Editor:
Deputy Editor, Complex Music - Complex - Job Board
VertigoKnight
Veteran
If it's anything like other creative industries... the people for those jobs have probably already been agreed on, but they still have to go through the motions of advertising.
I actually applied for a job at complex that I was more than qualified for. I believe it was editorial producer/ on air talent. I produced a couple shows for thisis50--that did well so I figured I had the job in the bag.
Even had references of two people that work at complex now...never heard from them.
Meanwhile they got that Joo Emily Oberg or whatever her name is interviewing rappers asking retarded questions about secret daps and bullshyt.
We need our own publications cuz as long as we begging hipster cacs for jobs we're at their mercy.
Even applied for a job at rap genius (white owned) which I doubr I'll get either. At the end of the day these white people just wanna profit off Black Culture but don't want to Work with Black PEOPLE.
PS I don't care who reads this post.
Even had references of two people that work at complex now...never heard from them.
Meanwhile they got that Joo Emily Oberg or whatever her name is interviewing rappers asking retarded questions about secret daps and bullshyt.
We need our own publications cuz as long as we begging hipster cacs for jobs we're at their mercy.
Even applied for a job at rap genius (white owned) which I doubr I'll get either. At the end of the day these white people just wanna profit off Black Culture but don't want to Work with Black PEOPLE.
PS I don't care who reads this post.
