The series sold 3.2 million games worldwide as of 2009
[120] and 4 million copies as of September 2010;
[121] the best sellers being the first two games which sold between 500,000 – 1 million worldwide, each winning the PlayStation Gold Award.
[122] Yakuza 3 sold 500,000 copies in the Asian markets as of 2010, also winning
SCEJ's PlayStation Gold Award.
[120] However, after
Yakuza 4, Sega said that sales were slow in North America and Europe due to "the adverse market condition", noting "sluggish personal consumption" in those regions.
[123]]