To me krit never became bigger due to his subject matter and there not being a large enough audience for his style of music
Cause he's between a rock and a hard place. His music mostly appeals to the south, but his style of southern music doesn't really exist anymore. Tryna be in that dungeon fam/ugk lane aint really what young folks tryna hear. He rap about the streets but not straight up trap shyt like T.I., Jeezy, or Gucci.
Then the crowd he appeals to the most don't really buy or support fresh talent. So he has his fans from both crowds but can only draw so much.
I think he could've benefit led from a more crossover record like DAMN. or 2014 Forest hills in his discog to at least have that Plat record with some hit singles to ride off of.
But things just weren't meant to be like that