Honda Says Making Cheap Electric Vehicles is Too Hard, Ends Deal With GM

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Honda Says Making Cheap Electric Vehicles is Too Hard, Ends Deal With GM


"After extensive studies and analysis, we have come to a mutual decision to discontinue the program. Each company remains committed to affordability in the EV market," Honda and GM said in a joint statement. "After studying this for a year, we decided that this would be difficult as a business, so at the moment we are ending development of an affordable EV," said Honda CEO Toshihiro Mibe in an interview with Bloomberg. "GM and Honda will search for a solution separately. This project itself has been canceled," Mibe said.

The now-canceled platform was supposed to use GM's Ultium batteries. GM debuted Ultium in 2020 as its third-generation lithium-ion cell, developed together with LG Chem. At the time, GM CEO Mary Barra said that Ultium cells would drop below the $100/kWh barrier "early in the platform's life." In 2022, the first Ultium-based EVs went into production -- the GMC Hummer EV, the Cadillac Lyriq, and the BrightDrop Zevo 600. Ultium cells were supposedly ready for mass production, but GM and LG Chem are struggling to make that a reality. In July, GM had to idle BrightDrop's production line in Canada due to a shortage of battery cells, and Kelly Blue Book's sales data for the first three quarters of 2023 show that just 6,920 Ultium-based EVs (which include the Chevrolet Blazer and Silverado EV, as well as the Hummer, Lyriq, and BrightDrop van) were delivered to customers.
 

Regular_P

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If they’re actually losing 36k per car….
That figure doesn't tell us the scale of their production. The facilities are probably expensive and if they haven't ramped up their production rate, they will lose a lot of money.

The factory cost is set and as a hypothetical, if they're only making 1,000 vehicles a month, they're gonna lose a ton of money on them because they aren't producing enough cars to offset the cost of the facility. If they were making 10,000 cars, they would not be losing $36K per vehicle.
 

GnauzBookOfRhymes

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That figure doesn't tell us the scale of their production. The facilities are probably expensive and if they haven't ramped up their production rate, they will lose a lot of money.

The factory cost is set and as a hypothetical, if they're only making 1,000 vehicles a month, they're gonna lose a ton of money on them because they aren't producing enough cars to offset the cost of the facility. If they were making 10,000 cars, they would not be losing $36K per vehicle.

Breh if the demand was there they would produce as many as possible. The market is probably tapped out for now. Interest rates high and people are cutting back. My sense is that most ppl who wanted EVs have ready purchased them. If I was in the market for a new car I probably wouldn't buy an EV yet either.
 

Regular_P

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Breh if the demand was there they would produce as many as possible. The market is probably tapped out for now. Interest rates high and people are cutting back. My sense is that most ppl who wanted EVs have ready purchased them. If I was in the market for a new car I probably wouldn't buy an EV yet either.
It says right in the OP that there was a shortage of battery cells.
 

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This is who @the cac mamba trusts for his takes on electric cars:


Daniel Turner @DanielTurnerPTF
Founder & Executive Director of @PowerTheFuture
| Fighting for American energy, exposing the socialist radical green lies. Sheep & cattle farmer.


This is why you stay aggressively ignorant. :dead:


And his points were nonsense. Claiming they "lose $36k on every car" tells you nothing if they had just now started the product line. And claiming that most Americans wouldn't buy an EV appears to be false, latest gallup poll shows 59% of Americans are considering an EV and 41% say they will not.

If just 4% of Americans currently own an EV, but 12% are seriously considering one right now and 43% others might consider one in the future, how the fukk has the "bubble burst"? That's a potential market over TEN TIMES higher than the current market.
 

ORDER_66

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This is who @the cac mamba trusts for his takes on electric cars:


Daniel Turner @DanielTurnerPTF
Founder & Executive Director of @PowerTheFuture
| Fighting for American energy, exposing the socialist radical green lies. Sheep & cattle farmer.


This is why you stay aggressively ignorant. :dead:


And his points were nonsense. Claiming they "lose $36k on every car" tells you nothing if they had just now started the product line. And claiming that most Americans wouldn't buy an EV appears to be false, latest gallup poll shows 57% of Americans are considering an EV and 41% say they will not.

Ok that may and well be true but it does NOT fix the prices of EV's they are way too expensive to buy and WAY too expensive to fix for right now in this economy...:mindblown:
 

Professor Emeritus

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Ok that may and well be true but it does NOT fix the prices of EV's they are way too expensive to buy and WAY too expensive to fix for right now in this economy...:mindblown:


2023's average new car price is $49,500, whereas you can buy a new Tesla Model 3 for $40,000. So even a Tesla is cheaper than the average new car.

Hyundai Kona Electric for $33,550
Mini Cooper SE electric for $29,000
Nissan Leaf for $28,000
Chevy Bolt EUV for $27,800
regular Chevy Bolt for $26,500


And those will keep getting cheaper every year. So come on now, the cheapest new EVs are only a few thousand more than the cheapest gas-powered cars, and you'll make up the difference in gas savings within a year or two. Claiming that EVs are too expensive for Americans to buy is complete nonsense.

The biggest thing preventing greater EV adoption is limited charging infrastructure and fear of charging times/distances. Once charging infrastructure becomes ubiquitous in major parking lots and workplaces and people get comfortable with it, they're going to shoot up to some 30-40% of the market at least.
 

the cac mamba

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This is who @the cac mamba trusts for his takes on electric cars:


Daniel Turner @DanielTurnerPTF
Founder & Executive Director of @PowerTheFuture
| Fighting for American energy, exposing the socialist radical green lies. Sheep & cattle farmer.
ah, the classic HL tactic. can't defend the subject/video, so just cry about the source of the tweet :banderas:
 

the cac mamba

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Ok that may and well be true but it does NOT fix the prices of EV's they are way too expensive to buy and WAY too expensive to fix for right now in this economy...:mindblown:
2023's average new car price is $49,500, whereas you can buy a new Tesla Model 3 for $40,000. So even a Tesla is cheaper than the average new car.

Hyundai Kona Electric for $33,550
Mini Cooper SE electric for $29,000
Nissan Leaf for $28,000
Chevy Bolt EUV for $27,800
regular Chevy Bolt for $26,500


And those will keep getting cheaper every year. So come on now, the cheapest new EVs are only a few thousand more than the cheapest gas-powered cars, and you'll make up the difference in gas savings within a year or two.
yeah, you hear that @ORDER_66 ? dont listen to your real world experience, just listen to this pretentious dikkhead on the internet :birdman:
 

Professor Emeritus

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ah, the classic HL tactic. can't defend the subject/video, so just cry about the source of the tweet :banderas:


I debunked his exact claims already, dumbass, in addition to pointing out that he wasn't a valid source. You just accepted them at face value, without evidence, cause you're an idiot.




yeah, you hear that @ORDER_66 ? dont listen to your real world experience, just listen to this pretentious dikkhead on the internet :birdman:

Wait, did you just attack the source of the comment cause you can't defend the subject? :russ:

What "real world experience" are you even talking about, did I miss @ORDER_66 telling us the real world price of electric cars? Did he ever claim that he went EV shopping in the real world? I listed the EXACT prices you can buy them at right now, are you claiming those aren't true? You do realize you can buy shyt on the internet, right?
 
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