Hollywood's bullshyt money making scheme is finally gonna backfire

[Primetime]

Four new movies opened nationwide this weekend, and the cheapest of the bunch came out on top.

Supernatural horror movie The Conjuring, whose budget was less than one-quarter of any of the other movies, took first place with an excellent $41.5 million. Meanwhile,Turbo and Red 2 underwhelmed, while R.I.P.D. was the latest costly misfire this Summer.

This weekend's damage report
Weekend Report: 'Conjuring' Haunts First With Record Opening - Box Office Mojo

In second place, Despicable Me 2 dipped 43 percent to an estimated $25.1 million. That was good enough to beat animation newcomer Turbo, which reinforces just how popular the Despicable brand is among family audiences. To date, Despicable Me 2 has earned $276.2 million, which makes it the eighth-highest-grossing animated movie ever, and the top one since Toy Story 3 in 2010.

Called it. Despicable me2 was going anywhere brehs. kids love them yellow midgits.

reamWorks Animation's Turbo failed to shift out of first gear this weekend: the snail racing movie took in an estimated $21.5 million, which is the lowest start for a DreamWorks movie since 2006's Flushed Away. Including its Wednesday and Thursday grosses, Turbo has earned $31.2 million, which is a slightly slower start than recent DreamWorks Animation disappointment Rise of the Guardians ($32.3 million in its first five days).
Turbo's poor start can be attributed mostly to very unfavorable scheduling. It opened within a month ofMonsters University and Despicable Me 2, two heavyweight animated sequels that are on pace to combine for around $600 million. That was a risky move, and the marketing never clicked enough to help it get out of the shadow of those bigger entries. Family audiences only have so much cash to spend, and Turbo seems to have come out on the losing end of this calculation.

I feel the same may happen with the smurfs too

After Pacific Rim slightly disappointed last weekend, there was hope that it would make up some ground in its second weekend. That didn't wind up being the case: the Guillermo Del Toro monsters vs. robots movie plummeted 57 percent to just under $16 million. The drop and the gross lines up nicely with Cowboys & Aliens, which also translated a years-worth of hype in to slightly underwhelming grosses.

All the way down in seventh place, R.I.P.D. bombed with $12.8 million at 2,852 locations. That opening is identical to last Summer's sci-fi action comedy The Watch, which also debuted to $12.8 million (and was one of the biggest disappointments of Summer 2012). It's also easily the lowest debut so far this year for a movie that cost over $100 million. The movie's audience was 53 percent male and 57 percent over the age of 25, and they awarded it a weak "C+" CinemaScore (which lines up nicely with its 11 percent rating on Rotten Tomatoes).

 

[CapitalOne]

another flop for ryan reynolds

 

[FlyRy]

i called it.. conjuring #1.. broke records for a horror movie. maybe i should be a hollywood analyst

 

[Artificial Intelligence]

.......................

 

[NZA]

depp needs to be thrown in the bushes, and it hurts me to say that because he is a legit talent but now he's a self indulgent borderline hack

 

[Ninjaz In Paris]

The highest grossing movies seemed to have come out before the Summer...

Fast 6, Man Of Steel, Star Trek, Ironman 3, etc... all did great...

Outside of maybe Kickass 2 August movies about to flop something serious tho...

 

[Artificial Intelligence]

.......................

 

[Ninjaz In Paris]

sequels...

 

[NZA]

i wonder what kind of effect jim carrey is going to have on KA2's marketing since he is now trashing the violence aspect. i think he is contractually obligated to doing press junkets, but all that will happen is he will be asked about his condemnation of the movie.

 

[Rayzah]

Alot of these flops had terrible trailers, all the good movies came out before the summer started and all these other movies just dont look as good. Who in the fukk was sitting at home saying, man i wish they make a RED 2 or they should get Ryan Renolds and some stupid looking old guy to remake MIB? they deserved to flop. shyt even the Pacific Rim teasers trailers they have been showing in the Regal theaters this summer made that movie look corny (eventhough it was good).
Despicable Me Had the most appeal
2. The Conjuring Was actually good
3. Turbo Dont care
4. Grown Ups Corny trailer and terrible reviews (despite liking the first on) but didnt need a sequel
5. R.I.P.D.

It's not a trend its just these movies didnt look good from the trailers and did create any interest. To be honest I kinda hope woleverine flops, for one im tired of seeing the trailer and no longer care and 2 it's about time another X-man got a chance at the limelight

 

[fukkyalifestyle]

i wonder what kind of effect jim carrey is going to have on KA2's marketing since he is now trashing the violence aspect. i think he is contractually obligated to doing press junkets, but all that will happen is he will be asked about his condemnation of the movie.

I dont think they are contractually obligated tho. Been plenty of times something happens where they dont promote the film. Pretty sure Ed Norton didn't promote the hulk cause he had beef with the final cut. Stuff like that happens.

 

[Poetical Poltergeist]

Alot of these flops had terrible trailers, all the good movies came out before the summer started and all these other movies just dont look as good. Who in the fukk was sitting at home saying, man i wish they make a RED 2 or they should get Ryan Renolds and some stupid looking old guy to remake MIB? they deserved to flop. shyt even the Pacific Rim teasers trailers they have been showing in the Regal theaters this summer made that movie look corny (eventhough it was good).
Despicable Me Had the most appeal
2. The Conjuring Was actually good
3. Turbo Dont care
4. Grown Ups Corny trailer and terrible reviews (despite liking the first on) but didnt need a sequel
5. R.I.P.D.

It's not a trend its just these movies didnt look good from the trailers and did create any interest. To be honest I kinda hope woleverine flops, for one im tired of seeing the trailer and no longer care and 2 it's about time another X-man got a chance at the limelight

Who the fukk demanded a red 2? Smh.

Well at least after earth wasn't the biggest flop of the year. Ripd wanted the title more.

 

[NZA]

ye

I dont think they are contractually obligated tho. Been plenty of times something happens where they dont promote the film. Pretty sure Ed Norton didn't promote the hulk cause he had beef with the final cut. Stuff like that happens.

it's true, many principal actors actually have contracts that obligate them to a certain amount of promotion for the movie. a studio may choose to let them out of it if the actor becomes toxic, but hat is up to their discretion.