It’s crazy how the more things progress you start to appreciate the tech9s of the world who are truly making money from their music being independent
This.
Tech 9ine makes a killing on the independent circuit.
I mean what really is the point of being on a label now? I hear and read way too many horror stories of cats signed to 5 people and they can't even make money without having to give it to 10 people before hand and they left with crumbs. Labels that sign young up and coming artists...only to shelve them and have them send their best songs and beats to build up another artist that label has invested in. Artists that end up broke and penniless living in a hotel room in 5 years time. Artists not owning thier masters or publishing. These record labels that take advantage of young kids that have never seen real money before and know they can bleed them for hits and throw them to the wayside for another artist who will continue the cycle.
Imagine being some naive bright eyed 19 year old...who just got offered a million dollar deal for some raps that got viral from wshh/twitter/youtube...
They've probably never worked a real job before or seen real money like that...and these labels just act like Wake Up Now scammers dangling dreams of mansions, designer clothes, foreign cars, and IG thots in their faces.
So they end up blowing through all that money buying Raf on grailed and Balenciaga sneakers.
Not knowing they have to recoup that.
so then it's time to release that first album after the succesful mixtape...you on No Jumper, Breakfast Club, tryna promote the album...Akademiks bytch ass talking bout you...then album releases...
It bricks and sells 4,000 copies first week.
Now you fukked up in the game.
Labels don't see a return on their investment
So they cut their losses and drop you from the label
Now you're no longer on the label and in debt to them.
And you signed to 5 different nikkas
Fast forward...3 years later.
This rapper is now HOMELESS and living in a car.
Went from fukking bad bytches
In a 6 bedroom, 5 bathroom mansion
Holding money phones to his ear for IG
doing molly, xans, drinking lean,
to struggling to find a clean bathroom in a Burger King.
Mansion foreclosed
Cars repossessed
Had to sell all they jewelry at the pawn shop and got 35% of what they paid for it