i don't think casuals were going to flock to the comics as much, it's an insular medium with too much baggage, but multiple timelines (still?! Secret wars should've ended this), multiple character variants, and lack of depth in story telling don't help at all.
why would a casual muhfuka care about Inhumans when you've blatantly denutted the Xmen which, aside from Spider-Man & avengers (which they also screwed up) was the casual fans hook, with a half assed Inhuman push is
.
I can't tell if fault is with Perlmutter pissing on disney or Alonzo/Bendis.