In recent months, there have been attempts across the media to get to the bottom of why the Xbox brand has never really succeeded in Japan. It’s clear that there is a cultural disconnect concerning this topic but no-one seems to want to really understand what is happening here.
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This week Microsoft showed off the Xbox Series X and S, and revealed the next-gen consoles’ price tags. So how has the news been received by the traditionally Xbox-spectic Japanese audience?
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