The plight of the modern day hip hip producer is that sooo many people ha. access to equipment/software these days and a lot of people are really good. Simple supply and demand. The over saturation of the market will decrease product worth. That's why you have people giving away beats just to get on. For producers who are on, they are having to get money on the back end more than they were back in the day.
true indeed ......with the tons of revenue in streaming ......a lot of producers are missing out on that....simply cause the artists are as well..due to these primitive contracts being signed which never addressed the digital streaming era we are in.
but unfortunately.......even if a producer stipulated "back end pay" (mechanical royalties, publishing) that's another hit and miss situation these days..
cause HARDLY ANY PRODUCER CAN GET PLACEMENTS, BECAUSE VERY FEW ALBUMS ARE BEING RELEASED IN THE RETAIL MARKET
one of the main reasons I got out the game...because I wasn't going to continue selling this "dream" to the producers I managed and consulted that I could get them placement on an artist's album.
the "mixtape" replaced the album these days as an artist's main body of work...and the issues of royalties and revenue were and still are very complicated and political.
so regardless how "connected" you are in this game...its very difficult to get fully compensated on the back end , due to the changing business model that has occurred over the past 5 years.
I know a cat who is a talented producer from texas who is very much plugged in with 9th wonder's camp and Kanye's people, even worked with Kanye's cousin ..the soulful singer Tony Williams whom song background on a lot of Kanye's work...and this man got so frustrated by how the game changed he went back to having a "regular life" (9 to 5).
cause not only the industry was throwing him shade...but he was catching it on the unsigned underground level as well...simply cause mofos didn't appreaciate the VALUE of production anymore...like u said any mofo with access to equipment and software has basically saturated the game.
so his upfront prices DIPPED dramatically......
and that hurt me as well...cause I couldn't secure proper revenue for both of us being that I was his consultant
the GAME is fukked up.......and I don't think pointing the fingers at the RAPPERS helps the situation..alot of them are powerless as well
it's the labels
that's got everybody against each other..... producer vs. rapper....rapper vs. management....management vs. producer...blah blah blah
while the labels cash the fattest checks
that's why I love the film created by ZAYTOVEN which is semibiographical entitled BIRDS OF A FEATHER cause it addressed that:
birds of a feather - YouTube