First Look At The First Big Baller Brand Sneaker "ZO2" UPDATE: THIS SH*T COST $495

[West Coast Avenger]

i respect what lavar is doing but it's unfortunate that militants are hijacking his vision to turn it into something that he never said it was about.

lavar never said he was doing big baller brand for black people, he's just a dad who wants to capitalize on his kids success and make sure he and his kids are the only beneficiary of it. and that's commendable.

leave the "support black businesses" talking points or calling people c00ns who don't support it shyt out of it.

buy the shyt because you like the shyt or you like lavar or lonzo, because i have a feeling lavar gonna do some shyt down the line to show you dudes he aint as "pro-black" as yall think he is.

Thank You!!!..

 

[jadillac]

buy the shyt because you like the shyt or you like lavar or lonzo, because i have a feeling lavar gonna do some shyt down the line to show you dudes he aint as "pro-black" as yall think he is.

Bingo.

I just saw a headline where he came out and said "if you can't afford the shoes at $500, then you're not a big baller"

If he really said that, A. he's a dumbass. B. I hope y'all don't support him, simply just bc he's black man. Because he doesn't care about that.

He's using his relatability as a old black father as his appeal. But he's not doing this to provide a product for ppl who want an affordable alternative to Nike or UA

I could buy a pair, but anyone who says stuff like that doesn't deserve my $.

I mean maybe you can win by being arrogant to a sect of customers, but even Jordan wasn't that dumb.

 

[Th3G3ntleman]

I wonder if there is some hidden double entendre here. BBB raping the customer and these shoes striking similarity to the Kobe's

Lavar a fan of

 

[Tide Run This]

Bingo.

I just saw a headline where he came out and said "if you can't afford the shoes at $500, then you're not a big baller"

If he really said that, A. he's a dumbass. B. I hope y'all don't support him, simply just bc he's black man. Because he doesn't care about that.

He's using his relatability as a old black father as his appeal. But he's not doing this to provide a product for ppl who want an affordable alternative to Nike or UA

I could buy a pair, but anyone who says stuff like that doesn't deserve my $.

I mean maybe you can win by being arrogant to a sect of customers, but even Jordan wasn't that dumb.

Marks on this forum are dumb they stay taking the bait on this Johnny come lately clowns gonna end up looking as foolish as they did caping for Mayweather and Scam Newton

 

[Chrishaune]

You seem to equate success to people talking about it or a website headline.

All I care about is money, because Lonzo is passing up $15-20 mil AT LEAST so his dad can play pretend CEO. So all that really matters here is dollars and cents. We don't know any definitive answer on that, but logic would tell you that they would need to sell 6 to 7 figures pairs of shoes before they start making any REAL worthwhile profit off of it.

If they sell 100,000 of these shoes at this price, that's $50 million. If they cut the price in half and sell 200,000, that's the same amount. If they drop the price to $150 they would need to sell 333,333 to make the same amount. It's not out of their reach, especially if the Ball brothers are successful in their basketball careers. Come out with a few more editions over the years and they could be set up to sign future NBA stars to keep the business going into the future.

 

[UserNameless]

With the two Lebatard purchases, we are up to about 4500 ... but who's counting

 

[010101]

enjoy the joke while you can
as they say laugh now cry later

*

 

[Darts]

He has one of the top shows on ESPN buying his sneakers at full price to give away to listeners. Has that ever happened with any NIKE? Let that sink in for a second.

Brehette you really think Lavar sat down 3 months ago and plot this whole thing out?

He's riding the wave brilliantly and playing the media like a fiddle, but he ain't the mastermind, chessmater y'all making him out to be.

 

[philmonroe]

Again, you are not following what I am saying. Bentley can't lower the price because (1) it knows who the consumers are and knows the company is not targeting everybody only people who are wealthy enough to buy luxury cars therefore the price is justified (2) I am sure there is something about the Bentley Car itself that differentiates it from a Honda Accord, I am not a car connoisseur but I know that luxury cars have some tangible feature that differentiates them from "regular' car (3) Bentley didn't pop up in 2017 out the gate and is a company that stretches almost a 100 years ago therefore has had the time to build their BRAND and reputation to command six figure prices for cars.

Those are the 3 points I am making that go into pricing and eventually why Bentley is pricing its cars at six figures. In order to price something you need to know who your customers are in addition to my 2nd and 3rd point. That's not feeling sorry for people, that's what is going to allow you to become a profitable company because if you are essentially pricing out your customer base you are not profitable because your sales are down because nobody is buying your stuff. Every company like I said has a target customer base and they don't sell everything to everybody. There is actually research that goes into rolling out a product.

Lavar Ball doesn't know his customer base, doesn't have a BRAND yet because his son hasn't played a NBA game yet, and there is nothing about this shoe that differentiates it from the competitors in terms of materials used to manufacture it. So why charge $500?

Breh I don't give a fukk what you're saying. I'm just telling you about what I thought about that video. Stop trying to get your homework done online fam.

 

[Supa]

Talking about it on first take right now

Neither made any good points. How did they not focus on the price excluding the the most important customers which are kids? I see little kids all the time wearing their favorite player's sneakers to go hoop in. Parents aren't getting their kids $500 shoes to run around in. What if you have 4 kids who need basketball shoes? You don't spend $2000 when you can get 4 PG1's for $400 which is still less than 1 BBB pair. That price point is for fashion brands. You don't hoop in Y-3's, Rafs, or Common Projects. The design of the Zo isn't fashion leaning it's an athletic shoe. It looks like an $80 sneaker. Who are BBB's customer base?

 

[SadimirPutin]

an espn peronality like LeBatard buying 2 pairs somehow is seen as validation for you marks..

lmao

jesus christ I live in bizarro world

 

[UserNameless]

an espn peronality like LeBatard buying 2 pairs somehow is seen as validation for you marks..

lmao

Easy stack. ..

 

[GoldenGlove]

how can you claim that when you just went to Nike begging for millions?

This isn't a sustainable business model unless he's willing to drain Lonzo's millions from his rookie deal and keep pouring it into this. He's going to need the backing of a major company.

He's made it clear that he wanted a partnership with whoever they did business with. 'Co-Branding'... how isn't ownership the message here?



Lavar winning right now, close minded individuals having a hard time processing change. Only thing that will fukk this up is if Lonzo gets hurt or becomes a bust.

 

[jadillac]

So they said the shoes won't be available "for 6 months and no refunds"

I mean, that sounds like bad business to me.

Maybe 1 month at max to create hysteria. But 4-5 months from now most ppl will move on and regret having $500 tied up with nothing to show for it. And "no refunds" is some Ja Rule shyt waiting to happen

 

[AVXL]

@Rawster the fukk breh?

I've said that I WANT the Ball's to be successful. How Lavar has gone about this is what I have an issue with because he's costing his son millions in addition to not marketing this shoe situation with BBB intelligently. You neggin me for that?