Watching the commercial for the shoes, I see the marketing strategy has shifted dramatically. Now they are trying to make lonzo the face of the brand, and shoe, and connect the product to his vision, forward thinking, and image.
Should have done that from the beginning, and kept a muzzle on Lavar. Too late now. BBB is completely represented by lavar's ridiculous, pt barnum second childhood having ass trying to leach off his son's exploits. The target audience is teenagers. What teenager is gunna spend 500 bucks to buy into that image?
There's zero coolness factor with this shoe because lavar was so desperate to hog the spotlight at his son's expense
Lavar reminds me of that fresh prince episode where Ashley gets a minor hit on the radio, and will loses his mind representing her, and ends up torpedoing her chance at success because of his ridiculous ego and greed