I'm usually first to go in for bat for wrestling evolving, but this is the worst thing about the modern era.
How are you going to sell a move as deadly when it gets kicked out of in the middle of a mid-card TV match?
The way the One-Winged Angel is treated shouldn't be an exception, it should be the rule. If you get hit with someone's finisher it should be over unless someone breaks up the pin or you can get a foot on the rope.
If your finisher needs to be done from the top rope to finish a match then surely you'd learn you need to do it from the top rope every time.
Main Event of Wrestlemania? Sure, throw a kick out in... rest of the time the story should be less about the opponent being so tough your finisher bounced off them and more about how they can avoid you getting it done at all - Jake trying to hook the DDT early in the match and falling to the ground on his own, Bret getting pushed away trying to hook the sharpshooter before he's worked the legs down enough.
But if you fall with Jake, you're done. If Bret hooks you into the Sharpshooter in the middle of the ring, you're done*
*then you get the opportunity to make a clip that is STILL being watched about the ONE guy who was so damn tough he passed out instead of quitting.