Henderson Rua didn't even do 300,000 buys, Jones and Rua did less buys than both Machida fights and thats the only time he's ever headlined without Machida, where Machida's numbers are consistent no matter the opponent
Also Jones and Rampage did less than Machida v.s. Rampage
Jones should be a bigger draw but he isn't for whatever reason, machida's numbers have been consistant
I agree Machida's numbers have been consistent, but you have to consider 500k was considered low during those days when the average was 600-700k