This. For-profit colleges are one of the biggest banes of Black and Brown students. They purposely target people who are in difficult circumstances or who are desperate to get ahead in life, then they suck them dry in order to force-feed a useless degree.
I was reading this book about it recently and there's some incredible bullshyt going on with those places.
* Vatterott College directs recruiters to target “Welfare Mom w/Kids. Pregnant Ladies. Recent Divorce. Low Self-Esteem. Low Income Jobs. Experienced a Recent Death. Physically/Mentally Abused. Recent Incarceration. Drug Rehabilitation. Dead-End Jobs—No Future.” Their recruiting manuals say, “We deal with people that live in the moment and for the moment. Their decision to start, stay in school or quit school is based more on emotion than logic. Pain is the greater motivator in the short term.”
* ITT Tech’s recruiting team had a picture of a dentist bearing down on a patient with the words, “Find Out Where Their Pain Is.”
* University of Phoenix spent $50 million in one year on Google ads alone (out of a $1 billion marketing budget), meaning they spend $2,225 per student on marketing and only $892 per student on instruction. Many of the google and facebook ads are specifically tailored to target students who are going through struggles in their life. Their CEO made $25.1 million in 2011.
* Corinthian’s marketing team spends $120 million annually trying to lure people to the school.
* Investigators from CALDER/American Institutes for Research found that for people hiring in a wide variety fo fields, for-profit degrees had less value than even two-year community college degrees and were often treated no differently than a high school diploma.
