Fam, they got Burna Boy doing Tony Braxton remixes...people don't realize how OVER it really is for rappers right nowThe Brits thought the same thing about Afrobeats not lasting. That was 10 years ago, and back when the genre was more obnoxious (Superstar-era Wizkid was WILDIN) and less chill.
Latin and African artists gonna be around for a while, especially more and more popular American artists continue to work with them. Afrobeats artists have learned the cheat code of putting a pop star on a bubbling hit song to make it go viral worldwide (Bieber/ Essence, Calm Down/Selena Gomez). Travis just had Bad Bunny on his first album single.


The streaming numbers are big but rappers not really transcending like they used to. Lil Baby probably came the closest out of the new batch and even he's not a mega superstar. If you were going to pivot the business to more lucrative areas now is the time.