Ebro Says He Got A Call From Record Labels Saying “It Should Be Noted Many Major Record Labels Have Deprioritized Signing Rappers”

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What do you think Latin and African artists are rapping about? It’s the literally the same content. They even dress like rappers.

This is strictly about being able to exploit bigger markets.
African artists are like 90% about relationships and hustling...the violence isn't there and to the extent its about being tough, not seeking enemies
 

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I mean it's been 10 years since Drake, Kendrick, and Cole dropped and nobody really replaced them yet. :francis: The streaming numbers are big but rappers not really transcending like they used to. Lil Baby probably came the closest out of the new batch and even he's not a mega superstar. If you were going to pivot the business to more lucrative areas now is the time.
they came into streaming on top, they didn't bubble online.

you'd need to maybe reference...Weeknd? Cardi?
 

Amo Husserl

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It's true.

The labels can't invest in Hip Hop anymore, with the way they've set it up. They turned it into a microwave industry and then suffered when their own formula failed to make them any money. So now they're shifting to whatever they can make some bread off of.
They destabilized hip-hop like they destabilize countries.
 

StackorStarve

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Afrobeats won’t last. Just like we had a couple years where reggae/dancehall was popular. Latin music has always had its lane. Most people can’t name one or two Bad Bunny songs. Non Latin Americans don’t give a smooth fukk about any of that shyt. Rap isn’t going anywhere it’ll just continue to evolve into less bars and more beat and melody driven.
 

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Afrobeats won’t last. Just like we had a couple years where reggae/dancehall was popular. Latin music has always had its lane. Most people can’t name one or two Bad Bunny songs. Non Latin Americans don’t give a smooth fukk about any of that shyt. Rap isn’t going anywhere it’ll just continue to evolve into less bars and more beat and melody driven.
it doesn't need to last in DC or Chicago. Afrobeats is self sustaining on the continent. It gave them a wave and a moment that they never had before.

The UK will continue to feast on it too.

Yall forget how big world markets are.
 

phillycavsfan

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Afrobeats won’t last. Just like we had a couple years where reggae/dancehall was popular. Latin music has always had its lane. Most people can’t name one or two Bad Bunny songs. Non Latin Americans don’t give a smooth fukk about any of that shyt. Rap isn’t going anywhere it’ll just continue to evolve into less bars and more beat and melody driven.

The Brits thought the same thing about Afrobeats not lasting. That was 10 years ago, and back when the genre was more obnoxious (Superstar-era Wizkid was WILDIN) and less chill.

Latin and African artists gonna be around for a while, especially more and more popular American artists continue to work with them. Afrobeats artists have learned the cheat code of putting a pop star on a bubbling hit song to make it go viral worldwide (Bieber/ Essence, Calm Down/Selena Gomez). Travis just had Bad Bunny on his first album single.
 
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