Feels like they deprioritized this long time ago.
Most rappers getting in are either connected to some big dog or made their own buzz before the labels came through.
While pop, rock and all that are basically signed “outta college” and developed by the labels
I told people to stop trendhopping on that non-lyrical trap beats autotune BS from Gucci Mane and Future
Now look, the major labels don't want yall anymore. Even Hole-in-the-wall clubs are fed up with them beats and rappers that cannot perform onstage. Trap music gonna die like Disco and be music history's punchline on what NOT to become.