Sir Richard Spirit
Superstar
Let’s say you own UMG and Kendrick and Drake are both signed to you.
When you see the world’s reaction to Like That, do you not bush your negotiations to see how it plays out? This might make Drake even bigger or damage his career.
Obviously you let the beef play out before you over pay him right? His value might take a huge loss depending on how this plays out. You might get him for a discount
Now your the label, and Euphoria is trending more Push Ups. What do you do? Do you remain neutral or pick a side?
Obviously you remain neutral..
When we get to Not Like Us vs Family Matters the you see Not Like Us is bigger than a diss record. So what do you do?
The same thing you did for Gods Plan, Rich Flex, Hot Line Bling, One Dance.
Drakes problem isn’t that the label did him dirty. His problem is his ego. He can’t believe he lost.
The label invested in a radio friendly song. They could have gave Spotify 100% discount. People still have to LISTEN to the song..