Drake Initiates Legal Action Against UMG

Sir Richard Spirit

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Let’s say you own UMG and Kendrick and Drake are both signed to you.

When you see the world’s reaction to Like That, do you not bush your negotiations to see how it plays out? This might make Drake even bigger or damage his career.

Obviously you let the beef play out before you over pay him right? His value might take a huge loss depending on how this plays out. You might get him for a discount :manny:


Now your the label, and Euphoria is trending more Push Ups. What do you do? Do you remain neutral or pick a side?

Obviously you remain neutral..


When we get to Not Like Us vs Family Matters the you see Not Like Us is bigger than a diss record. So what do you do?


The same thing you did for Gods Plan, Rich Flex, Hot Line Bling, One Dance.

Drakes problem isn’t that the label did him dirty. His problem is his ego. He can’t believe he lost.

The label invested in a radio friendly song. They could have gave Spotify 100% discount. People still have to LISTEN to the song..
 

5n0man

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That’s been a fight for decades in music and film. But even basic napkin math will tell you it’s impossible for Drake to hit even on that deal after a couple years. That’s not a knock on Drake either. Prime Michael Jackson wouldn’t recoup that quick.
I don't think it's impossible, and probably likely that Drake did recoup since he was touring and releasing music non stop.

The issue is the industry plays games with the numbers so the actual artist are usually the last to be paid. I feel like the music industry generates alot more money than they want the artist to believe. Makes no sense that you have all these streamers making 7 figures a month just watching YouTube videos while rappers with huge hit singles struggle to pay back a 2 million dollar advance.
 

((ReFleXioN)) EteRNaL

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The theory that UMG plotted on this beef to lower drake's value is absolutely moronic :mjlol: .....Aubrey's value was already dropping for years. UMG didn't need a rap beef to prove that. He used to do 700k albums first week. Now he can barely muster up 400k with a 23 song album. Then he ran to 21 for help and he still barely did 400k. After he dropped honestly nevermind and did 200k first week he's been desperate as fukk to remain relevant.

So once again. This is just Aubrey being a sore losing fakkit. Once UMG brings these facts to the table it's really gonna get embarrassing for him. Drake is just a soft ass p*ssy who can't accept reality.
 
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Heretic

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He is not saying public opinion was swayed. He’s asking if his label intentionally tanked their own asset to devalue their renegotiation efforts.

Math Hoffa raised this point. If Drake is in 90-10 label split and Kendrick is in a 60-40, you get more out of the 60-40 than the guy who already maxed you out last time. The best thing for UMG would be to reduce drakes already sky high earning payouts and structure to make him more pliable at the deal table. Drake was literally saying Kendrick’s splits were trash, of course the label would want Drake to eat dirt to force him to take a smaller deal in the middle of a renegotiation.

None of us knows how much Drake is really worth and if he repaid the label for sure, but I doubt it. Most likely this suit is a slick way to either get out of his deal or reduce the amount he has to pay. He got a lot of mouths to feed and a lot of hands in his pocket, the label being the biggest one. I doubt he's paid back 400 million plus interest that fast without the label manipulating numbers for him to do so, which would all come out in some form or another, he's big but not Taylor Swift big and you see what they did to her.
 

Dillah810

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