Sure, I agree it's too long to be single friendly.
But why are you forgetting all the hits Drake made over Tay Keith and Boi-1da beats? Kinda ridiculous to argue that FM did not have mainstream novelty. You could argue FM was the second most quoted song in the battle after NLU, especially with the third beat, so I'm not sure why you don't think it was a catchy song.
I agree with what you're saying about the underdog bias. It's everywhere, and especially in sports.
I already said why it wasn't catchy. Also Family Matters was not the second most quoted. Damn near every other line on Euphoria is a quotable
"What is it? The braids?
I hurt your feelings? You don't wanna work with me no more? Okay"
"Them superpowers getting neutralized, I can only watch in silence"
"don't tell no lie about me and I won't tell truths 'bout you"
"Dementia must run in his family, but let it get shaky, i'll park your son"
"I pray they my real friends, if not, I'm YNW Melly"
"Yeah, fukk all that pushin' P, let me see you push a T,
You better off spinnin' again on him, you think about pushin' me
He's Terrence Thornton, I'm Terence Crawford, yeah, I'm whoopin' feet"
"I'm the biggest hater
I hate the way that you walk, the way that you talk, I hate the way that you dress"
"How many more Black features 'til you finally feel that you're Black enough?
I like Drake with the melodies, I don't like Drake when he act tough"
"Headshot for the year, you better walk around like Daft Punk"
"When I see you stand by Sexyy Red, I believe you see two bad bytches
I believe you don't like women, it's real competition, you might pop ass with 'em"
"I'm knowin' they call you The Boy, but where is a man? 'Cause I ain't seen him yet"
"Try cease and desist on the "Like That" record?
Hoe, what? You ain't like that record?
"Back To Back, " I like that record
I'ma get back to that, for the record"
I could go on but I think my point has been made. Family Matters was not getting quoted like Euphoria.