It's always been like this though. People are sheep and always do what they see the rich and famous do. I figured the people that are outside of the trends would be aware of it by now. 70s nikkas were hippies, 80s nikkas wanted to be john travolta/scarface, 90s nikkas wanted to nwa/pac or that weird new age punk cac shyt, etc etc. The majority of society wants to belong to something so badly that they do all this dumb weirdo dweeb shyt, they see famous people tweeting and then see z list celebrities tweeting so they feel like they got a shot at it. This shyt just repeats itself over and over, it ain't just america either, it's PEOPLE. People weren't shyt, ain't shyt, and never willl be shyt.
We ain't any "better" for tryna be against the fads and trends though, I see a lot of nikkas that go way left field with their anti trend shyt and either became the exact same shyt they tryna be against or just become straight bitter at society over some dumb shyt like this. People need to stop worrying about being individuals, some bullshyt status and focus on their fukking kids, their bills, and their future.