"When Kendrick Lamar released Section.80 in 2011, it was again rumored that Interscope was funneling money into the project’s promotion. But again, nothing was confirmed, and rumors were just that – rumors. The official announcement of the signing came a year later, in 2012, just a couple months in advance of GKMC‘s release. But in the upcoming episode of Talking Points, frequent TDE collaborator Terrace Martin told TSS, “Kendrick was signed to Interscope before they made it public, and he still dropped Section.80, and that was indie.”
When asked to clarify if Kendrick was signed before Section.80, the producer repeated himself, “Yeah. And he still dropped Section.80, but that was an independent project.”
He also provided some insight on K.Dot’s upcoming LP.
“In Jazz, we’re taught to expect the unexpected. That’s a different concept of life. Expect what you don’t expect. Once you expect it, you lost. It’s a ball of good energy. That kid is trying to help heal the world. He’s given his whole career to healing the world, and talking to the kids. He don’t give a fukk about a record sale. He trying to take of his world because he’s gonna have kids one day that are going to have to grow up in this shyt.”
He becomes the music. He becomes a bass. He becomes a string. He becomes a saxophone. He becomes a drum. I’ve seen him. It’s the craziest, strangest shyt I’ve seen, but it’s amazing. It’s art at its finest, at its highest. And it me in there, him, and another bad cat named Sounwave. One of my favorite producers. It’s me, him and Thundercat. Imagine that in the room. I can’t say shyt else but that.”
Tune in for the entire episode of Talking Points with Terrace Martin on Thursday, where he talks more about how TDE upped the ante for independent albums, why White artists are treated differently from Black artists, and the distinction between being a beatmaker and a producer."
Funneling money into the promotion of Section 80 on the low?Does this still sound organic? Or more of the g.m.o variety.
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