I've spoken on it,but the basic elements are fake cosigns,fake narratives,forced pushed that don't match reality on any landscape. Not much buzz with any demographic on any platform(internet or the streets). But cosigns from legends,and all sorts of awards designed to look organic. While in reality the artist has less motion than Herschell Walker at a spelling bee,UNTIL the fake cosigns,fake narratives,fake accolades start to work. Convincing more fans they should be checking for the artist. This is a far cry from normal label promotion. Regular push by the machine is more like supplements you could by at GNC,that could potentially get you suspended. But you could argue it's not cheating. Industry plant promotion is a shot straight to the ass,that labels have gotten better at hiding from detection#BALCOechi
Damn sure ain't organic and deserves an asterisk. This is the TDE way,can't argue so far its been for a good cause. Both Kendrick and SZA turned out to be great artist who deserved the forced push. I got a feeling they about to go 2 for 3