JerseyBoy23
Veteran
From "weekly viewership" perspective you are entirely correct
From a business perspective, this take is slightly incorrect. What we see as a "boom" may not be what people behind the curtain see as a boom. We think about viewership declining. But in 1997 we had Raw and Sunday Night Heat...that was it. People had to watch Raw in order to see what happened. In 2017 we have Raw, Smackdown, NXT, 205 Live, The WWE Network, etc. so they are able to capitalize on one person multiple times. They diversify what they have and are making more money now then they ever were.
Hypothetical numbers:
a fan in 1997 was worth $10 a week (watching Raw for free and the PPV monthly)
a fan in 2017 is worth $25 a week (watching Raw and Smackdown, Paying for NXT, watching two PPV monthly)
so though viewership is down, they are able to monetize off of fans differently.
Yea that's why I asked what the OP considered a boom. To me it's popularity of the product. To others it could be production values, money, or in ring quality
Monetarily sure it's different because pre-Network the cable and sateliite providers took about 50 to 60 percent of PPV buys. Now WWE's getting 80 percent or more of 9.99 from a 1.5 million people. So fans are worth more.
And yeah, I've seen them in press releases in the past combine the RAW and SD viewership to represent WWE viewership so they definitely present your idea to stockholders and TV networks.
At the same time, we're talking about WWE only. What about every other promotion that non-WWE wrestlers perform at?