According to the
Times, DJ Khaled's
Father of Asahd and Tyler, the Creator's
Igor were recently fighting for the top spot, with a similar number of streams, so Billboard compared the bundle campaigns for both albums. Bundling is a common practice of providing album downloads along with merch or other sales, since album downloads hold more weight than streams. Because of the way Shop.com's parent company, Market America, promoted bulk sales, Billboard disqualified DJ Khaled's bundles, amounting to the loss of least
100,000 sales, according to Page Six (that number was allegedly disputed by its sources at Billboard). The online store allegedly encouraged members via blog post to "buy 12 packages [of energy drinks] to 'push DJ Khaled and Market America to No.1!"
Market America, a multilevel marketing company, has been accused of being an "illegal pyramid scheme" that unfairly targets Chinese American immigrants and pushes sales quotas, according to
a 2017 racketeering lawsuit. As Deanna Brown, the president of the Billboard-Hollywood Reporter Media Group, told the
Times, "We saw an organization encouraging purchases among their members by promising them material and organizational benefits."