He plays into the meathead schtick heavy purposely imo. I've seen him literally lie to reporters about watching the crowd on some goofball shyt and not knowing a play was being called, meanwhile the real footage shows him making the decisions with his coordinators. The press and public eat that shyt up cause it makes for great sound bytes and they typically don't want to discuss X's and O's. He's a sharp football mind and was calling and drawing up offensive plays when they first fired Anthony Lynn. It was no coincidence that the offense picked up around that time, along with adding Reynolds as he brought Ben Johnson along.Based on his postgame presser, it sounds like he is HYPER AWARE that his primary role is to get the team to always believe they can accomplish the mission, and he clearly excels at that.
He credited a lot of the coaching staff/FO by name. That said, a lot of people in the league say Campbell doesn't get anywhere near the credit he deserves as a sharp football mind.
He's unconventional in his aggressiveness and I don't mind it at all, as I think football coaches are way too conservative and it's rubbed off on fans. So much to the point that anything not out of the normal punt or kick dynamic in 4th downs is automatically labeled as "dumb" or "risky". You can tell by the Lions preparedness in these situations that they are heavily practiced and the coaches are focused on execution. They have a play for every situation, and oft times the success rate is higher because of the simple fact that the opposing team isn't prepared to handle those situations as they're prepared more in the mold of conventional playcalling. shyt ain't always gonna work, and he's constantly gonna be second guessed, but I guarantee you the team wasn't unprepared. And honestly, it just makes for a more entertaining product, which is ultimately why we're all here anyway
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