Reality Check
Keepin' it 100
Think the last shot they had to get back on track would have been in 2002 (they were still on Priority at that time I believe). There are two events that happened that don't really get talked about much but they were a big part of the end of the label:
1) They announced Left Eye signing in January 2002 and that an album was going to be released soon thereafter. Basically, she rerecorded an album (Supernova) that was already completed, so most of the legwork was already done. Crooked I and Eastwood ghostwrote most of the reworked album, and because she was the biggest named mainstream artist on the label, this was going to be the album that introduced Crook and Eastwood to a wider audience. After Left Eye., the next solo album would have been Kurupt's "Against Tha Grain", which would have paved the way for 2003 to have albums from Crooked I and Eastwood. Unfortunately because she died 3-4 months after signing, I don't think the project was entirely finished.
2) Suge wanted Ray J on Death Row and Ray J recorded several songs with Eastwood and Crooked I and he was close enough to signing that he was put on promotional items. However, Ray J's family pressured Atlantic to not allow the contract to be transferred over (rumor is he kept getting his ass kicked because he was claiming to be a part of Death Row). Because of this, they couldn't release the Ray J material, Danny Boy had to rerecord most of the Ray J stuff.
Basically once those two dominoes fell, Suge fell back into old habits legally (he was in jail for part of 2003), musically (only compilations and 2pac material), and fukkery (spending time dissing others instead of trying to rebuild).
