Y'all never read a Archie Comics digest or double digest book growing up? They regularly sold them with the magazines next to the Candy at the cashier checkout lines at Grocery stores.That's how they attract kids to get into Archie Comics.
@STAN JONES If this show is like comics, this show is gonna be a straight-up Teen Dramedy. Show is basically a replacement for the non-genre Teen Dramas that the CW used to air ("Gossip Girl", "90210", "One Tree Hill", & etc.). The target audiences is Comic Books fans who grew up reading Archie Comics (Greg Berlanti is also producing this show) & folks who like to watch those Teen Dramas the CW used to air. PERFECT for the CW's audience.
You still haven't watched "One Tree Hill" yet? You should binge-watch this summer in the meantime if you haven't yet.