"Currently, the hottest trend from TV manufacturers is to offer curved panels, but analysts say it's nothing more than a ploy to pander to consumers who want the latest, coolest-looking tech in their home. In the end, the TVs don't offer better picture quality. In fact, they offer a degraded view to anyone sitting off center. Samsung and LG claim that the curve provides a cinema-like experience by offering a more balanced and uniform view so that the edges of the set don't appear further away than the middle. Paul Gray, director of European TV Research for DisplaySearch, said those claims are nothing by pseudo-science. "Curved screens are a gimmick, much along the same lines as 3D TVs are," said Paul O'Donovan, Gartner's principal analyst for consumer electronics research."