The reported BOM, at the time of bloomerg arcticle from February was 450
This was WITH sony struggling due to flash memory scarcity, at the time.
They arent eating 95 dollars due to a drive.
Is we use 450 number, then its more like 45 bucks (50 - "$5 disk drive"). We dont know if memory costs have come back down now, but, if they have, then that makes it even more feasible because the BOM would obviously be lower than previously reported
Sony, intially, lost 60 bucks per console on the PS4 (Sony To Take A Loss On PlayStation 4 Sales) and it went on to turn a profit in rapid time, due to fast sales, less exotic archicture and PSN.
Source: Sony expects to recoup PlayStation 4 hardware loss at launch
Sony also has an increasing incentive to push the digitial console at a competitive price, one due to MSFT and 2 due to the growing digital market and profits (Fig. 1)
Fig 1. PS4 digital software sales vs physical Sony report over 110m PlayStation 4 consoles sold as digital profits race ahead of physical – TheSixthAxis
Expect digital sales to be even higher with COVID and just over all general adoption increasing.
If PS5 DE is higher than 399 I would be highly suprised. They obviously targeted a similar BOM to the Ps4, which was 381 and were caught off guard due to flash memory scarcity, at the time.
This was WITH sony struggling due to flash memory scarcity, at the time.
They arent eating 95 dollars due to a drive.
Is we use 450 number, then its more like 45 bucks (50 - "$5 disk drive"). We dont know if memory costs have come back down now, but, if they have, then that makes it even more feasible because the BOM would obviously be lower than previously reported
Sony, intially, lost 60 bucks per console on the PS4 (Sony To Take A Loss On PlayStation 4 Sales) and it went on to turn a profit in rapid time, due to fast sales, less exotic archicture and PSN.
Sony Japan executive Masayasu Ito told Eurogamer the company still expects to make a profit off of the average consumer, thanks to game royalties and PS Plus subscriptions.
Source: Sony expects to recoup PlayStation 4 hardware loss at launch
Sony also has an increasing incentive to push the digitial console at a competitive price, one due to MSFT and 2 due to the growing digital market and profits (Fig. 1)
Fig 1. PS4 digital software sales vs physical Sony report over 110m PlayStation 4 consoles sold as digital profits race ahead of physical – TheSixthAxis
Expect digital sales to be even higher with COVID and just over all general adoption increasing.
If PS5 DE is higher than 399 I would be highly suprised. They obviously targeted a similar BOM to the Ps4, which was 381 and were caught off guard due to flash memory scarcity, at the time.
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