He's not prime Bron. But he's not "just another player" either. He has basically the same overall impact as KD, just below Steph, AD, and Butler, and well above anyone on the Celtics or Sixers. He's still top-10, that's elite.
Compared to his standard of "by far the best every year" that's not great, but compared to the rest of the NBA it's remarkable.
edit: not to mention he's had his biggest impact in the biggest moments. The game-tying bucket against Memphis, the bucket that sealed the game in overtime, the clutch free throws in the final minute against Golden State, and the game-saving rebounds and defensive plays down the stretch.