Couldn't have said it any better breh
Finn is the prime example of people thinking a wrestler is great just because they read it online and/or associate him with a hot product (New Japan). His popularity never hinged on his wrestling ability, and when you are babyface in WWE you either sink or swim thanks to the quality of your matches and how much you can overcome bad writing when cutting a promo.
As with most wrestlers on the roster, only thing that can make Balor stand out is having the freedom to not give a fukk a anymore and have good character work. And that's almost impossible to do in WWE as a face unless you are an all time worker or a funny promo.
Also re: the New Japan thing.
People always tie Balor to the most well known Bullet Club guys like AJ, the Young Bucks, Gallows and Anderson, etc. because he was the founder, without mentioning that the group didn't really take off until
after Balor left. Before AJ and the Bucks cut loose, the Bullet Club was a faction led by a Jr. Heavyweight getting some matches with guys like Tanahashi and Okada. It wasn't until after AJ and the Bucks came in and the modern Bullet Club we all know and love formed that they became a phenomenon.
What I'm trying to say is, Balor's smark popularity is basically a smokescreen.
And as other consistent followers of NJPW have said, he was never this transcendent worker. He could definitely have great matches, but he wasn't great the way AJ was great. Never was, never will be.
Now, this shouldn't discount the fact that he's one of the most directionless and poorly booked wrestlers on the roster, but that in itself makes the case: AJ doesn't really need booking's help the way that Balor needs it.
This really isn't that surprising, honestly.