Everybody does have a role to play and everyone can't be a main eventer, but at one point in the WWE, the tiers were Cena & Orton, an upper level guy Cena and Orton would beat, then everybody else. There's no "brass ring" when you run a company like that. They don't know how to sustain momentum for non-Main Event scene guys to get the crowd to invest in. During Attitude, it was just Rock, Austin and everybody else, and in the early 90's it wasn't Hogan, Macho Man, and everybody else. Credible threats were up and down the card whether World, IC, or tag team, and the WWE needs to get back to that.