That promo was fukking stupid. That's the kind of promo people shyt on Vince Russo for. shyt made absolutely no sense and is a terrible way to build to a fake wrestling match. The whole thing almost felt like a punishment to Roman. Obviously Cena was going to eat him alive even in a normal promo, but to do the worked shoot shyt and outright shyt on Roman for failing to be the guy the company wants him to be (and also randomly taking a shot at Taker), talking about heel turns and 4th walls....shyt is silly. "You can't bury me, John."
This is how you get an angle where Goldberg refuses to take Kevin Nash's powerbomb and forces Nash/Steiner to call a match on the fly much to the kudos of the announcers. There's no benefit to a promo like that. Roman can squash Cena in 40 seconds and Cena already won.