Aight but seriously,
The reason a Wrinkle in Time shot up a thousand percent 2 weekends ago wasn't bc of Brie Larson or the 88 theaters (tho the latter plays a part in it).
What Disney and other studios sometimes do is "fancy" accounting: They offer double features (2 for 1s) at drive-in theaters and such. So you pay $10 to watch 2 movies back to back, the first movie is the new release/main attraction and the second movie is whatever needs a boost. The fancy accounting comes into play because even though most people skip the 2nd film, shyt don't matter with how the accountants account for which movie got dibs on the purchase. It could be a $5/$5 split, or a $2/$8. Some even say they can give both films $10 apiece to their bottom lines lol
Disney reportedly paired a Wrinkle in Time with Incredibles 2 for double features galore during the latters opening weekend. it was a quick way to get Ava over the 100mil mark.
