Exactly. And no one is talking about the impact that extreme reselling has on MSRP.
Company A has done extensive market reseach and determines that the price for their new kicks should be $90-$110. So they releases them for $100. Only bots by them and resell them for $150. The resells sell out.
Company A notices this and realizes that they have "undervalued" their product. Next wave they sell for $140. Bots buy them out, sell them for $190... they sell out.
Conpany A is like.... "lets see something". releaae a 3rd wave for $200... double original MSRP for the same model.
Bots dont get all of them, they get like 30%. But the other 70% still sells out to actual consumers who have been waiting a year to buy the product from the company and not a reseller.
Now... with the above example, does anything company A will ever return to selling that product for $100 MSRP? NO. That shyt is done for. At lowest its gonna be $150.
If anyone follows the GPU market this is pretty much what happened. Im not saying this is immoral... or even economicaly wrong... just saying it has a real world impact. Extreme reselling and artificial demand has always impacted real world prices.
This is a great point. The retail price of Jordans have risen steadily over the years. In fact, they are increasing the price to $200 next year.
GPUs are such a joke right now. I was looking to build a PC this year and the price for even a used 2080 is asinine. A lot of people don’t think of the long term effects of this type of pricing.
