Cacs are really staying on code about this Bud Light situation

br82186

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What's funny about this whole thing is that the video was never an ad campaign, it was just an IG video, but given how retarded people are, they took it as the former.

It's like the Kaep situation, he started kneeling because of people in the military, but why people got it stuck that kneeling was even more disrespectful.
 

Low End Derrick

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DonB90

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Bud Light marketing to the "urban" crowd now that cacs nor fags don't want em on some slick shyt

 

EndDomination

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It's only a small subset of white people who have decided to "boycott" Bud Light, they're just incredibly vocal about it.

They also drink a LOT.

There was pretty widespread condemnation of the trans-obsessed nonsense - Bud Light just isn't particularly interested in advocacy, so of course they folded quickly.
 

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Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales

The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.

Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney.

In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Beer makes up the lion’s share of AB InBev’s revenue.

Bud Light sales tanked after the company’s partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also angered LGBTQ+ advocates.

The firestorm saw Mexican lager Modelo Especial dethrone Bud Light the following month as America’s top-selling beer, a title the brand had held for more than two decades.

From May through February, Bud Light recovered only 1.2 percentage points of lost market share, CEO Michel Doukeris told investors Thursday. The pace of the recovery is picking up, he said, but it’s still only 0.1 to 0.2 percentage points every three to four weeks.

“It’s not at the fast pace that we were expecting or that we’ve been working for. But nevertheless, progress is in place,” he added.

Some analysts were not impressed with the recovery disclosed by the company so far.


Rest of article....

 
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