Chris Brown would’ve been bigger than Bruno Mars if it wasn’t for the Rihanna thing( of course race plays a role in the sustained backlash that he received)
So I have to disagree with the “ they want black culture in non black bodies” thing.
I would definitely say, they want and push artists who are more palpable for white consumption and white people are better at doing it. Judging by the past 60 years. Hell they used to take songs written and sung by black artists, and gave em to white artists.