It's like everything with Bron....things can never be natural or organic. He always has to create a narrative around him. He couldn't just let his son hoop, see how he develops, and maybe some day he turns out to be a good NBA player, and maybe even their paths cross on the court. He has to create a whole narrative around him playing with his son, about going to the team that drafts him, all before the kid has even played a college game. He can never just let things play out.
And maybe that's not all on Bron, part of it is the media and how they cover sport, but Bron has a big hand in how these media narratives are presented. It didn't have to be this way.