NZA
LOL
im just going by what we all know the average film goer is expecting - a movie whose goal is to scare you first, be art second or maybe even third
What's a true horror film by your definition?
for instance, the exorcist covers a lot of similar territory, but not only did it deliver more scares, it was more inventive in the scares. it accomplished this while also being a great movie artistically.
the witch comes off more like in the director's mind, being a period piece and a psychological thriller was more important than horror. i feel more moviegoers would have a more positive impression of this movie if they were not expecting a serious commitment to horror movie pacing and payoff. of course, it also means it would have made less money because most horror fans dont willingly watch art house flicks. a lot of people got suckered into watching this movie.