I was the same way with the singer 6LACK:The number of times I see that brand and pronounce it BUVL GAHREE is too damn high.
Just use a regular "U"
Motherfukkers.
His name is "BLACK", but he spells it with a "6".
How am I supposed to tell my kids that numbers & letters aren't the same when that dork has millions of dollars and an even numeral as his first initial?