Deflationary Spiral
I just mean that deflationary effects can overpower any attempts to restart the economy and could not only prevent the economy from returning to its previous state but could drive the economy even further down and unemployment even further up.
Because of the suddenness and magnitude of this falloff, because of the global nature of this problem (which kills export demand and international trade), because the international aspects are outside of national control (and scarcity typically leads to protectionism) and most importantly because of the persistent deadly virus which precludes much of the economy operating this could very well be
more severe than 40 million being unemployed during a normal recession.
Future confidence is essential to avoid hording and maintain or increase money velocity. Once the reality of our situation sinks in, in particular the likely length and severity of the downturn, this will feedback to further depress activity. That is why governments are not making clear official statements about the severity of the problem which we face. They are so eager to avoid this mindset setting in that they are printing helicopter money, throwing trillions at companies and are willing to TRY TO kick-start some parts of the economy even though they know deaths will spike again.
Unfortunately they have little control over the psychology, little control over the international aspects and little control over the virus.
You can open any shop you like like but without demand it is moot. You can tell people to return to "normal life" but people will put "staying alive" first. You can tell people to spend but if they feel they will need the money more in the future or that they will get more for their money in the future they will hoard it. You can tell companies to invest but in a high risk environment investment, projects and discretionary spending like marketing will suffer.
Already we have ...
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